One more thing...

It's not one person swaying another to get 50%+1.

You must NET +1.

Lose your base - lose your election. It's really very simple.

Obama won for a number of reasons. The single greatest thing he had (and he had all the political winds at his back) was that his base was simply orgasmic over the entire premise of an Obama presidency, while McStain's base was holding their noses and voting.

You are not going to win any election where your base is vomiting outside the polls and the other base is wanking themselves into unconsciousness.

On the fiscal front, the GOP in general was off message due to the horrific display of the GWB Administration. Fiscal issues COULD NOT be discussed by McCain because the GOP standarbearer (the POTUS is always the standard bearer) was so uncredible on the subject.

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Diversity + proximity = WAR

-The facts do not care about your narrative. The "GREAT NOTICING" continues apace.